What is FLUKE Corporation?
Fluke Corporation creates and sells specialized tools and software that help professionals test and measure electrical systems and various equipment. Their reliable and precise products are used across several industries to diagnose problems, ensure equipment works correctly, and maintain system efficiency.
đ¨âđť Key Responsibilities
In my role, I focused on marketing content creation for social media, developing targeted campaigns that enhanced our digital presence and audience engagement. I also handled analytics and reporting, assessing the effectiveness of our content strategies to refine our approaches continually. Additionally, my responsibilities included online community management and engagement, where I actively interacted with followers to foster a vibrant and responsive online community.
đ Achievements
â˘Â Devised and executed a multi-platform content strategy that expanded audience engagement by 20% and grew Meta+Instagram interactions by 9% within a month.
⢠Innovated a content ideation workflow that saved senior management 2-3 hours weekly, streamlining the creative process and enhancing team productivity.
⢠Pioneered the brandâs entry into the TikTok space, garnering 800 followers and tailoring content to align with platform-specific audience preferences.
đ Past work at a glance
Nostalgic FLUKE devices campaign
To revitalize our social media engagement, which had been on a decline, I leveraged our audience's nostalgia by launching a #TBT series showcasing Fluke's iconic devices. This strategy struck a chord, evoking fond memories among followers who remembered these tools from their own experiences or those of their family members. The campaign successfully rekindled interest and interaction, boosting our engagement rate by an impressive 30%! Below you can see some of the posts I researched and designed myself to be posted every week.
Improvement in our social media metrics was fantastic after the release of the nastalgic posts. And the initial tiktok videos I created served as a foundation for future growth.